Now that you’ve had some practice with the WHAT-IF game, it’s time for a new wrinkle. Instead of choosing one product over another in a single purchase, you’re going to weigh continuing an ongoing expense vs. spending more now and making up the cost later. There’s a difference, as you will see.
Nov
12
When you pay for a service, what you’re actually doing is hiring a real, live person to work for you. That living, breathing artist will use his unique blend of experience, training, and god-given ability to do his best for you. It stands to reason that we can’t approach this purchase in the same way we hunt for the best deal on a Whirlpool Model No. 123-XYZ washing machine. That’s why we have one test for product quality and this one for service quality.
Nov
11
In a recent article we kicked around a few ideas on quality. Now it’s time to ask what to look for when shopping for a product. The Product Quality Test gives you three simple questions to ask before buying.
